Our Mission

No lead, client, or deal should stall because an agent was out doing the job.

A real estate agent's day happens away from the desk. Showings, calls, driving clients between properties, weekends at open houses. Meanwhile the inbox fills up: lenders, title companies, current clients with questions, and new leads who expect an answer now. Every hour a message sits unanswered is an hour that lead spends talking to someone else.

Most AI tools don't help with this. They don't know who the sender is, which property they're asking about, or what was promised last week.

Backer Hub is built to actually carry the load. It connects to your inbox and your CRM, reads every inbound message against the real context of your deals, and answers with information that's genuinely on file. It works during the showing, during the drive, and while you're asleep. Clients get a fast, accurate response. You get your evenings back.

We're focusing on inbound email first, because that's where deals are won and lost. Speed of response is one of the strongest predictors of whether a lead converts, and it's the thing most likely to slip while an agent is showing a property. Over time we plan to expand into the rest of the workflow including scheduling, documents, and CRM upkeep.

Backer Hub's founder, Hector J. Villalobos, spent over a decade doing this work by hand as an executive assistant and legal assistant at law firms and insurance agencies. He began his career in mortgage lending and real estate technology, and built Backer Hub to bring what he learned back to the industry where he started. The people who have done the job should be the ones building the tools that change it.